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Latin Business Intelligence: Expert Consultancy Solutions

Specialized consultancy to boost your business. Meet Latin Business Intelligence.

About us

Latin Co. , is a team with large market's experience, specializes in researching and analysing finishing materials for construction industries and their distribution channels in Brazil and Latin America. It is available to provide the business people of your company, with the facts and figures necessaries to do acquisitions, joint ventures or only to analyse the market.
We have a data bank with the last informations about market size, distribution channels, product mix, retailers pricing, exports, players profiles of industry participants, of each segment of the building Industry in all the countries of the region.
Latin Co. has the resources, ability and experience to fill this gap for your company.
All our consultants and associates representatives worked in past years for multinational companies of building materials, of Brazil na Latin America.
Latin Co. studies, cover all types of building products, with a particular specialisation in the products markets listed below in which sectors it has become the leading research and consultancy company in Brazil.

Our research field is:

Argentina
Uruguay
Bolivia
Venezuela
Brazil
Costa Rica
Chile
El Salvador
Colombia

Guatemala
Ecuador
Honduras
Paraguay
Nicarágua
Peru
Panamá
Mexico

Our international team:

5 consultants in Brazil, professional back-ground average of 10 years
Language Skills:
• English
• Italian
• Spanish
Academic Qualification:
• 2 MBA Business Admnistration
Location:
• São Paulo
• Rio de Janeiro
• Recife

1 consultant in Argentina, professional back-ground average of 25 years
Language Skills:
• English
• French
• Spanish
Academic Qualification:
• Business Admnistration
Location:
• Buenos Aires

1 consultant in Chile, professional back-ground average of 17 years
Language Skills:
• English
• Spanish
Academic Qualification:
• Economist
Location:
• Santiago de Chile

1 consultant in Colombia, professional back-ground average of 15 years
Language Skills:
• English
• Spanish
Academic Qualification:
• Marketing and Adversiting
Location:
• Bogotá

1 consultant in Mexico, professional back-ground average of 15 years
Language Skills:
• English
• Spanish
Academic Qualification:
• Marketing and Adversiting
Location:
• Mexico CIty

Our services

Mergers & Acquisitions

We work for you to choose the best merger or acquisition deal in Brazil. We have several companies in the sector available for sale. Please contact us subject to a confidentiality agreement.

Marketing Consulting

We develop innovative and effective marketing strategies to increase brand visibility and attract new customers.

Marketing Consulting

Work with the team which is thinking all the time in building product markets in Latin America. Consider the challenges you face in covering your requirements for market research and consultancy on an international scale:

the great distances hindering effective briefing and control
the potential lack of objectivity if you rely solely on internal sources
the difficulty in obtaining research data of consistent quality and international benchmarking
the time taken to set up and conduct such projects

Consider the advantages of working with Latin Co. :

accumulated experience studying building product markets
the objectivity which comes from consultants
an international team of consultants with hard experience in the main regions of Latin America a single point of contact for the whole of Latin America

Market Intelligence Studies

The overall aim of these studies is to provide clients with detailed and usable information, interpretation and forecasts for the South/Central America Market which will facilitate strategic marketing plan, budget preparation and corporate planning.

We are available to provide for you, specific analysis about:

PRODUCT
Product Management:
- analysis of products available in the market, by manufacturer
- best sellers by segment
- suggestion of lines, including type of piece (benchmarking) and
technical details of each product
- sales estimates by type of product, according to each market segment and channel
- Focus Group

Product Brazilian official certification

Retail Packaging development in accordance with the Brazilian consumer laws

PRICE
Price research in all the distribution channels with price point report

ADVERTISING & PROMOTION
A&P Plan and media analysis

Participation in fairs and expositions with outsourcing research

SALES DEVELOPMENT
Presentation of your directors for the main DIY Companies and contractors’ owners

Sales people and sales promoters’ training

Retail Auditing and performance follow-up (post-launching)

AFTER SALES SERVICES
Set up of technical assistance with outsourcing research

Products coverage:

· SANITARY WARE

· TOILET SEATS

· FAUCETS

· LOCKS

· KITCHEN SINKS

· DRY WALL

· BATH TUBS

· DISCHARGE MECHANISM

· BATHBOOTHS

· ELETRIC SHOWERS

· BATHROOM ACESSORIES

· KITCHEN & BATH PRODUCTS

· BATHROOM CABINETS

· AND OTHER PRODUTCS

For each country, there is an report covering:

Detailed market analysis for each product category which include:
- Demographic, macro-economic, construction, water, sewage disposal and other background data
- market size, historical trends and five years forecasts
- product tipology
- price and market values
- supply structures, market shares and competitive dynamics
Analysis of distribution channels, included DIY
Structures of the distributive trades
Export and Import

Economic Financial Feasibility Analysis

Our team has specific experiences in this field, promoting accurate feasibility analysis in the environment of each country, including international resources search.

Products Diversification Analysis

It is a constant challenge for senior management to achieve a balance between unfocussed diversification on the one hand and dependence on too narrow a range of competitive markets on the other. This applies to:

the company's product/market portfolio
the geographical spread of commitment and effort.

Strategy must be reviewed as circumstances change. Latin Co. is well placed to help you evaluate your company's strategic options based upon sound market intelligence.

Market Entry and Export Development Studies

Latin Co. can also help you internationally on a more tactical level, through focussed studies on specific markets, including:

product market characteristics
price positioning and perception
value chain analysis
routes to market
competitive structures and dynamics
end market structures, segmentations, characteristics and opportunities

MERGERS & ACQUISITIONS

MERGERS AND ACQUISITIONS support

COMPETITIVE STRATEGY for mid and long-terms: SWOT, PESTEL, ADL analysis

ANNUAL FORECASTS (including sales volumes and Market share
estimates by region, channel and segment)

LOGISTICS outsourcing research (including dry port solutions)

LOCAL OFFICE INSTALLATION with outsourcing research

SOME COMPANIES THAT RECEIVED OUR SUPPORT FOR ENTRY IN BRAZIL IN PAST YEARS.
Only Companies that authorized the name disclosure. There are 23 other M&A carried out by Latin Trade that are under NDA.

IMPORTING PRODUCTS

GROHE

HANSGROHE

DURAVIT

KOHLER

MOEN

JOINT VENTURE

CORONA & ETERNIT (Cia Sulamericana de Cerâmica)

ACQUISITION

LORENZETTI - Sanitex (MG)